Robert Safrata, Novex

2 REAL-LEADERS.COM / SPRING 2023 LEADERSHIP By Rob Safrata This all started in the early 2000s when I bought a local same-day courier company, which forever changed how I do business. When I acquired Novex Delivery Solutions, the local same-day industry was full of contractors using old “beater” cars. The annual turnover of drivers averaged 40%. This was when the first hybrid vehicles were being produced, reducing pollution by 50%, and harmful particulate matter by 99%. With these vehicles becoming available, I had to find a way for our drivers to afford to upgrade their vehicles while continuing to make a profit for themselves and the company. And so began the quest to operate as a triple-bottom-line business. Fortunately, I was joined by an incredible team who, after learning about the effects of climate change, was enthusiastic about making a difference and having an impact — from sustainability strategies to culture, to define the purpose behind why our staff came to work. This work is both practical and aspirational. Of course, we had to help offset costs for our drivers so they could upgrade to hybrid vehicles. We solved this by selling full wrap advertising on the cars to like-minded and forward-thinking companies such as Vancity and passed the advertising revenue to the drivers. This achieved I am asked all the time, “what do you do?” to which my most authentic response is, “I buy dirty businesses and clean them up.” Why I Buy Dirty Businesses and CleanThemUp