IMAGINE Imagine Creating Something Visually Striking to Make Your Point This past winter, visitors exiting the Silver Queen Gondola atop Aspen Mountain in Colorado saw a “melting” gondola car. A symbol of a warming planet, the art installation launched a climate action campaign in partnership with the nonprofit Protect Our Winters (POW) to mobilize outdoors people in the fight against climate change. Since Aspen Snowmass first opened in the winter of 1946-47, the region’s average temperature has warmed by 3 degrees Fahrenheit. The resort has calculated that it has lost 30 days of winter since 1980 alone. The Melted Gondola pushes people to think about the next 75 years and draws attention to the urgent need to aggressively address climate change. Aspen Snowmass partnered with POW on this campaign, a worldwide community of athletes, scientists, creatives, and business leaders advancing non-partisan climate policies. What could you create to raise awareness around a social or environmental cause and bring attention to your business?
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