SUMMER 2022 / REAL-LEADERS.COM 27 LEADERSHIP 13. Make Effective Feedback Your Superpower — DR. THERESE HUSTON, FOUNDING DIRECTOR OF THE CENTER FOR EXCELLENCE IN TEACHING AND LEARNING AT SEATTLE UNIVERSITY “If you’re going to be giving critical feedback, it’s important to state your good intentions. This is the easiest one to skip because we think the other person already knows. But all too often, when a manager gives bad news, employees assume they have malevolent intentions. It’s the immediate defensive reaction that we have. We tell a negative story. So use exact language (it could be as generic as, ‘I want good things for you’), and you’d be amazed at how people will perk up with that. Once you’ve stated your good intentions, people will be more willing to hear what you have to say next.” 14. How to Leverage Amazon’s Key Secrets — COLIN BRYAR, FORMER CHIEF OF STAFF TO JEFF BEZOS “Developing leadership principles is challenging and complex. It needs to be a combination of the distinctive skills and attributes today in your company and what you will need in the future to achieve your vision. Amazon spent months refining its list of leadership principles, refining the names of each one, refining the descriptors and words. And this is time well spent by the CEO and executive team. Once you’ve got this list, you need to spend a lot of time communicating these to your organization. If you’re not sick and tired of talking about them, then you’re not doing it enough.” 15.The Future of Humanity and Leadership — RISHAD TOBACCOWALA — FORMER CHIEF GROWTH OFFICER OF PUBLICIS GROUP “What is true for everybody in human life? The answer is three things. Number one in life, we have loss. We lose pitches. We might lose lovers. We might lose husbands and wives. And we’ll eventually lose our lives. We have loss. Number two, in most cases, is learning. Even if you don’t formally educate yourself, you learn. Part of being human is learning. And the last thing is love. It might be fishing, people, hobbies. To be human is loss, love, and learning. Now, what is success? Everybody says they want success. Okay. But what is success? My definition of success is the freedom to spend your time the way you want. What do you love? Success is the freedom to spend time in a way that gives you joy.” 12. Get People to Take a Chance on You — SUNEEL GUPTA, HARVARD PROFESSOR OF INNOVATION “We think of creativity as a two-step formula. You come up with a great idea, and then you execute it well, right? But there tends to be this hidden step in between where we flip outsiders to insiders, so they feel like they are part of this idea as well so that when we get to the execution stage, we get there together. And I believe that you can trace every successful political movement, civic movement, organization, company, or nonprofit back to this hidden step. It’s not charisma that makes a person convincing — it’s conviction. Backable people take the time to convince themselves first before trying to persuade others. And then they just let that conviction shine through whatever style it is that feels most natural to them.” Beri Meric is the founder and CEO of IVY, a global community with a mission of accelerating human progress and unity by enabling business leaders to elevate their lives, organizations, and societies.
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